11/19/2023 0 Comments Parle g biscuit old paper packagingThe campaign has been conceptualised by Taproot Dentsu. The campaign talks about how this brand has been a part of the grown-ups and it’s still relevant to kids,” Shah added. But, we realised that we can’t alienate the old generation and thus the current communication bridges the gap between the needs of both elders and children. While our last piece of communication propped nostalgia and showed how it has been a part of the growing up of most Indians, this time we planned to take a different route with a touch of humour and fun. And with 70 market share one can't argue with that. “It becomes difficult for a brand with a large footprint across various socio-economic class and age groups to talk to all of them with just one piece of communication. It has been a loyal companion to cutting chai for decades. Whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, Parle-G is a brand built for the masses. But the daughter says that Parle-G is a biscuit of her generation and not her mother’s. The mother then shuts the girl by giving her a biscuit of her time. The daughter asks why there are no options for playlists, shuffle and wireless. The third film shows a conversation between a mother and a daughter about a Walkman. The younger one asks in disbelief if the taste of Parle-G was same at that time as well or not. But the grandfather says that it is a typewriter and not a laptop. Actual product packaging and materials may contain more and different information. In the case of Parle-G, the iconic white and yellow wax paper packaging of the biscuits boasted the infamous chubby Parle-G girl. She blames her younger brother for breaking the screen. Parle G Glucose Biscuit, 50g - : Amazon.in: Grocery & Gourmet Foods. The primary purpose of a mascot is to help build and strengthen brand identity. The second video shows a girl screaming in fright when she sees a typewriter without a screen. The video ends with the boy saying that at least there was something smart at that time. The boy asks if Parle-G biscuit existed and he says yes. They were sold in wax papers Did you know that Parle-G biscuits were initially sold wrapped in butter paper It was much later that the packaging changed to plastic packets. The officer then says there was no smartphone during his time. He asks his mother various questions about how to send a message or watch videos through the phone. The first film set in an office room shows how a boy is amused by a landline phone in the office. The campaign consisting of three films shows the drastic difference between the lifestyle of grown-ups and kids. This campaign is an attempt to ensure we stay relevant to our core target audience.” Most of our recent campaigns have targeted the millennials and young adults. Mayank Shah, Category Head, Parle Products, said, “Kids are our core target audience and the aim is to keep up with them. Click the link to subscribe.Ĭlick to follow Telangana Today Facebook page and Twitter. Now you can get handpicked stories from Telangana Today on Telegrameveryday. A pack of Parle-G biscuits is priced at Rs 5. Parle Products makes their biscuits in 130 factories across the country out of which 120 are contract manufacturing units. The brand clocked its best sales as people stocked up their household cabinets amid the lockdown. A cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute young girl, containing 10-12 biscuit with the companys logo on it and you would know these are Parle-G biscuits. Ltd launched its first biscuit brand in India. They were bought in bulk by non-profit groups and people distributing food packages among migrants walking to their villages. Journey of Parle-G started in 1939, when Parle Product Pvt. Parle-G biscuits, which were lost in the crowd of brands, abruptly turned popular during the first Covid-19 lockdown. It has saved many hungry souls, has been a loyal companion to chai for decades, a nutritional substitute, or just something to munch after a long day. The ad harps on nostalgia and highlights how Parle, founded in 1929, has been able to reinvent itself over the years while keeping its legacy intact. Hyderabad: Parle-G, the 80-year-old biscuit brand with striped yellow packaging featuring the iconic Parle girl, has released a video ahead of Republic Day giving a small glimpse into their long journey with the nation, and a bond that grew stronger over the years.
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